Hökars Inredningar: Website redesign and ongoing development
About
Hökars Inredningar is an interior design company specialising in office spaces. Their previous website was simple but underselling, and it didn't clearly communicate what they offered or give potential clients a reason to get in touch.
The redesign focused on making the services immediately clear, letting the project work do the selling, and guiding visitors toward booking a meeting.
The brief
The client wanted a more modern but timeless site that could attract B2B clients, communicating credibility, and generating leads. The structure needed to be simple enough for a small company to maintain, but confident to stand alongside larger competitors.
Approach
The redesign for the start page was built loosely around the StoryBrand framework; putting the client's problem and the company's solution at the centre. The hero section establishes the offer immediately, services are presented clearly and simply, and project work is laid out to demonstrate quality. Every section points toward one action: booking a meeting.
The visual direction is clean and modern with a distinct character, more considered than typical interior design sites in the same space, which are often cluttered and hard to navigate.
Result
Within the first month after launch the site generated three new client enquiries, compared to none from the previous version.
The site has been updated continuously since launch: copy has been sharpened, new project work added, client references included, and the structure refined toward a clearer B2B focus as the companys's client base has developed.
