Website design for Hökars Inredningar
Hökars Inredningar is an interior design company specializing in office spaces. Their previous website struggled with user experience, and attracting new clients through lead generation.
See full website at hokarsinredningar.se
Project goals
Communicate value clearly: design a homepage that highlights key selling points in a simple, accessible way.
Differentiate from competitors: create a clean, modern, and timeless website design that avoids clutter and complexity.
Generate leads and drive conversions: use strong call-to-actions to encourage visitors to book a meeting.
Brief
Design a homepage that clearly showcases key selling points, making it easy for potential clients to understand the value and take the next step in reaching out.
Challenge
Many competitors in the industry had cluttered, overly complex websites packed with information. The challenge was to present the client’s services in a clear, accessible way, especially for those new to the industry, while staying true to the brand’s values of modern and timeless design, high quality, and a personalized, collaborative approach.
Solution
The solution was a complete website redesign with a fresh, modern take on the company’s brand. The new homepage provides a better flow of information, emphasizing the benefits of working with Hökars Inredningar and showcasing the services offered. Every page now ends with a clear call-to-action, encouraging visitors to book a meeting.
The redesign was a success, leading to three new client leads within the first month of launch, a significant improvement over the previous site, which didn’t generate any leads.
See the full website at hokarsinredningar.se
Updated color palette
To enhance the brand’s personality, I expanded the color palette by introducing two new colors, a green and rusty red. These additions brought greater design versatility, making it easier to highlight important information across the website.
Other projects
Product release visual identity
At Softube I have created many visual identities and campaigns for product releases. This synth project is one of them.
In-house graphic designer at Softube
Creating design assets that aligns with the music company Softube’s brand. Both digital and print.