Product launch content campaign & visual identity for Model 82 synth

For Softube’s product release, I created a bold, rave-inspired visual identity and content concepts that both stood out and supported brand positioning in the audio space. The project focused on establishing a distinctive visual identity and demonstrating how it could be applied across social media and marketing channels.

Project goals

  • Establish a modern, cohesive visual identity that captures the vibe of the original hardware 90s techno synth

  • Support the product launch with engaging social and newsletter content

  • Increase product and brand awareness and user engagement

Moodboard

More visual identity projects

Other projects

Brand and content design for Softube
I created visual content for campaigns and launches, and strengthened brand consistency across platforms.

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